We strive to create a tailored wedding for every one of our couples. Getting to know our clients is key to creating an environment that represents them genuinely. There is no exact formula to what makes a dream team of vendors, but a creative collaboration of Alyce Eden Collective will look after all your picturesque wedding needs. Known as a one stop shop’ for premium photography, hair and makeup styling and all flora needs, together we can make your big day more than expected. Our perfect marriage of function and style allows our connections and knowledge to spread Australia wide.

© 2023 by Alyce Eden Collective

MEET the team.

Alyce Eden

Owner and founder 


Creative director


Meet Alyce Eden, a Sydney based photographer and stylist capturing local and international brilliance in fashion, branding and weddings. Her style is portrayed in focusing on the natural beauty, tones and organic shapes on her sets and shoots. From high end editorial fashion to intimate weddings, she aspires to capture the raw emotion and fluid movement in any setting or celebration.


From a young age, Alyce was always on the other side of the lense, passionate about those creative candid moments. Having an Associate’s Degree in Visual Communication, a keen eye for detail and a lavish amount of creativity and style, Alyce is the full package when it comes to capturing that perfect shot.


Her Inspiration is drawn from all areas of her work and surroundings. The warm, natural summer light, an interesting fabric texture, vast landscapes and earthy tones; through the lens of her camera she sees beauty in everything. She loves capturing strong imagery portraying a couple’s love and connection on a day that some might only experience once in their lifetime.


Floral arrangements are pivotal to a wedding or event and this also one of Alyce’s expertise. She’s sees all flora to be unique and beautiful in its own way. Sometimes the most unusual species are the missing piece to her creative puzzle. 

Greta Rutherford


Creative director 


Introducing Greta Rutherford, born and raised in events and catering, she had no choice to being interested in starting her colourful and creative career following in the family’s footsteps. At 18 years, she started her career in hair completing her apprenticeship with Toni&Guy and continuing to train and work alongside some of the world’s best stylists. Assisting with Sydney Fashion weekend, editorial shoots and off-site weddings and events were all part of her greatest passions. 

Needing a break and missing the rush of functions, she started travelling Australia working with musical artists and bands, organising all backstage catering and dressing room riders. Here, she collected her connections to caterers, bar and staffing solutions. She always kept up her freelance styling and hairdressing whilst on the road and ran a small at home salon when in Sydney.

Now having the perfect marriage of function and styling, Greta and Alyce have collaborated to create a ‘one stop shop’ for event, set and styling needs. With a solid understanding and knowledge of the runnings and requirements of any event joined with the beauty of flora, hair and makeup, makes her and Alyce’s magnificent joined skills one to be reckoned with.

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